The Brand Method The Brand Method

Logo Design

The next step was to design a logo for our organisation that reflected its work. It was decided to focus on rescue depicted by a lifebuoy. At that time in permanent foster care was an old boy called Harley aged 14 years. He was a gentle soul who would let you do anything to him, so he was aligned with a lifebuoy, the logo was created and then finally registered as a trademark.

Aristotle’s legacy lives on!                                                                                                 

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Official Charity Status

In 2006 a meeting was held with the group which had now grown to 7, and it was decided to incorporate and seek charity status so that funds could be raised externally to help with veterinary and training expenses for Cavaliers with physical or behavioural problems. The necessary paperwork was completed and on 21 July 2006 the association was incorporated. This was followed a month later with charitable status recognised by the Australian Taxation Office (ATO) and on 3 December 2012 that status was transferred to the newly formed Australian Charities and Not-for-profits Commission (ACNC).

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Cavalier Community

Initially Cavalier Rescue was Gold Coast based, but as it became known that the service existed, the founder looked further afield and found a breeder on the Sunshine Coast who was providing a similar service. The pair worked together from 1999 and other Cavalier enthusiasts joined in over the years to support them by providing foster care and transport.

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An idea was born

Ideas that kept popping up related to the miserable look on the faces of Cavaliers behind grilles in refuges when they were lost or handed in. For a companion dog, this had to be a dog’s version of hell. The thought became the project.  Little did Aristotle know that his death would be the catalyst for a rescue group to be created to help Cavalier King Charles Spaniels who, through no fault of their own, needed to be re-homed. He would have been excited at the concept of having lots of other Cavaliers under his supervision.

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Meet Aristotle

Meet Aristotle, a Blenheim boy born in November 1990.

On 6 February 1997 on the Gold Coast, he died unexpectedly from endocarditis at the age of 7 and his devastated Mum wanted to do something to keep alive her memory of this special little fellow.

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